july 2008 newsletter

 

10 Critical Elements to a Successful Google AdWords Campaign

Topics include:

  • Managing campaigns, Ad groups and keywords
  • Campaign options such as targeting, budgeting and scheduling
  • Creating and testing landing pages
  • Tracking results, including Quality Scores
  • Google options beyond AdWords

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Articles

Google Walks The Walk
- Andrew Wetzler, President

Saul Hansell, the respected reporter for the New York Times, wrote an insightful blog last week about Google and the fact that they have actually been limiting the number of sponsored ads that appear in the search results in an effort to improve “ad quality”.

Adobe, Google, Yahoo and the New and Improved (Sort of) Flash

Adobe, Google, Yahoo and the New and Improved (Sort of) Flash
- Michelle Stone, SEO Specialist

As Adobe® has made elements of its Flash® technology open to Google™ and Yahoo!®, both search engines are now able to improve their indexing of Adobe Flash files. After the announcement, the Internet went wild with speculation. Some sectors took this as a sign that Flash is the way to go with web design and web development.

If the Economy is so Bad, Why Am I Doing So Well?

If the Economy is so Bad, Why Am I Doing So Well?
- Joe Teixeira, Manager of Web Intelligence

It’s starting to sound like a broken record: “The Economy is in a Recession!”, “The Housing Market is abysmal!”, “Gas Prices are Ridiculous!”. Yes, our country’s economics have seen much better times, and once upon a time, our gas prices used to hover around $2 / Gallon.

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PoliSeek - Client Spotlight

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