Our team is excited about two new programs we are evaluating for our clients and one that we’ve recently rolled out. Since our beginning over eight years ago, we have always experimented with new tools and channels to help our clients boost both the flow of qualified traffic to their sites as well as improve their conversion results.
Having a mapping strategy in place, prior to the new website launch date is critical to avoid this circumstance from happening. A mapping strategy is a game-plan of what to do with the existing (old website) pages (urls), more specifically mapping them to the new pages.
Picking the right keywords is critical to any search engine marketing strategy whether this is an organic SEO project or PPC. The choice of keywords will determine the quality and quantity of visitors to the ads and website.