march 2008 newsletter

Advanced Web Site Content Development

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Articles

MoreVisibility Tests New Programs, Affiliate Marketing
- Andrew Wetzler, President

Our team is excited about two new programs we are evaluating for our clients and one that we’ve recently rolled out. Since our beginning over eight years ago, we have always experimented with new tools and channels to help our clients boost both the flow of qualified traffic to their sites as well as improve their conversion results.

Transitioning URLs During a Site Redesign
- Danielle Leitch, Exec. Vice President

Having a mapping strategy in place, prior to the new website launch date is critical to avoid this circumstance from happening. A mapping strategy is a game-plan of what to do with the existing (old website) pages (urls), more specifically mapping them to the new pages.

Buying Cycle and Keyword Strategies

Buying Cycle and Keyword Strategies
- Zuzanna Zajdel, Campaign Manager

Picking the right keywords is critical to any search engine marketing strategy whether this is an organic SEO project or PPC. The choice of keywords will determine the quality and quantity of visitors to the ads and website.

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