The internet effectively differentiates users by their degree of aptitude, which in many instances reflects generational differences. As marketers we can learn a lot by the ways that different segments of society are utilizing the web and apply these lessons to our own business objectives.
This August I had the pleasure of attending Affiliate Summit East. It was held at the Seaport Hotel and World Trade Center on Boston Harbor. The turn out for the show was the largest ever for their east coast show. The crowd consisted of agencies, merchants, affiliates, affiliate networks and vendors.