I remember sharing an elevator ride with a FedEx driver who delivers to our building around the holidays this past December and he was uncharacteristically glum. He said that instead of adding extra drivers as was “always” the case during the holidays, this year they had actually consolidated their team.
I have the opportunity to analyze many client CPC accounts, particularly within Google Adwords. It's amazing how many missed opportunities I see when reviewing these campaigns. Advertising budgets are nothing to gamble with these days, so instead of hoping you've got a winning hand.
Talk about Social Media has been getting lots of attention, and as a result, we've been getting many questions about correcting social media mishaps. So, here is a little tutorial to help you get your social media program on the right track.