I wrote an article back in May 2009 that offered my opinion that a website provides tremendous insight into how an organization is viewed by outsiders. The example I used was American Airlines and how the front end of their site has hardly evolved over the past six years.
I enjoy catching up on sports via watching ESPNs' Sport Center while having my daily bowl of oatmeal. This past week I saw the amazing Jamaican runner Usain "Lightning" Bolt shatter his 100m world record, which he set at the 2008 Olympics, via running it in 9.58 seconds.
The evolution of website analytics and lead tracking has paved the way for a new dimension of data that provides companies with precise information that is actionable. We have made it beyond simple conversion / lead counts and arrived at a point where lead quality and lifetime value has taken center stage.