august 2009 newsletter

Top 10 Considerations When Planning A Web Site Redesign

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  •  Calls to action to increase site conversion potential
  • Strategies for building an SEO-friendly site
  • Content organization and optimization
  • Making decisions about important design elements
  • Tracking and trending changes after launch

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Articles

Your Website Provides a Transparent Look Inside Your Organization
- Andrew Wetzler, President

I wrote an article back in May 2009 that offered my opinion that a website provides tremendous insight into how an organization is viewed by outsiders. The example I used was American Airlines and how the front end of their site has hardly evolved over the past six years.

Bolt-like Results from Google
- David Kelly, Director of IT

I enjoy catching up on sports via watching ESPNs' Sport Center while having my daily bowl of oatmeal. This past week I saw the amazing Jamaican runner Usain "Lightning" Bolt shatter his 100m world record, which he set at the 2008 Olympics, via running it in 9.58 seconds.

Full Circle Lead Tracking = Cost Savings

Full Circle Lead Tracking = Cost Savings
- April Nelson, Director of Strategic Accounts

The evolution of website analytics and lead tracking has paved the way for a new dimension of data that provides companies with precise information that is actionable. We have made it beyond simple conversion / lead counts and arrived at a point where lead quality and lifetime value has taken center stage.

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