I sat down recently with a long-time friend who is the president of a highly respected clothing manufacturer. Their goods are made in Italy and sold at the finest stores in the country like Saks Fifth Avenue, Neiman Marcus, etc.
What seemed like an appropriate level of service in the past is likely not going to meet expectations today. As a matter of fact, client demands and expectations are probably exponentially higher right now then they have been in many years.
The last 2 years have seen an influx of business men and women getting involved with Web Analytics. Owners, Presidents, VPs, Directors, Marketers, IT personnel and even Administrative Assistants have all taken an interest in this still relatively new dimension of the internet.