A high percentage of restaurants fail, particularly within their first year of business. I would wager that those that succeed have a better handle on the above bullet points than those that don’t make it. Anybody I have ever spoken with who is in the restaurant industry has shared with me that it’s a whole lot harder than they ever dreamed it would be.
With so many people using Social Media networks to communicate and share data, I want to offer some ideas for how to reference links. These links may stem from your wall posts on Facebook, tweets on Twitter, status updates or answers on LinkedIn, comments on Blogs, etc.
No one in their right mind would ever try to compare the Nielsen ratings of their prime-time TV ad during American Idol against the number of phone calls from the back-page black-and-white ad in their local town's post-gazette. We don't compare different sources of audience in the offline world, and we shouldn't do it in the online world either.