The purpose of this article is to encourage you to take an objective look at your website to determine whether it is presenting your organization in the proper light today. Unlike any marketing medium that has preceded it, your website is your ideal forum to express to prospects and customers how you want them to perceive you.
I just returned from the Internet Retailer Conference & Expo held in Boston, where I
was a guest speaker. My session focused on Website Optimization and I covered both traditional SEO tactics, along with newer strategies like Social Media.
When searchers are shopping online for a product or service, they don't have much time to waste. Searchers usually know exactly what they want to purchase or at least have a general idea. More than likely, searchers will click on the ad that is the most appealing and appropriate for them. At this point, they are ready to buy.