The disconcerting part is that I felt like I spent the majority of the call "selling" the fact that Social Media needs to be an integral dimension of their program moving forward. It was reminiscent of a call I would have had 7-9 years ago touting the importance of SEO Best Practices.
Many professionals have already established a LinkedIn account and use it to connect with people they know (in their network) and find new people to be connected with. Outside of the networking, referral, recruiting and data sharing opportunities, there are real areas of interest to corporate marketers within LinkedIn.
Nielson Online recently reported that 62.8 percent of all searches completed in the United States were done on Google. Yahoo’s share of the market was 16.2 percent. It is no surprise that a majority of searches are performed on Google and advertising on Google should be a priority.
Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.