I am writing this while at San Francisco Airport waiting to return to Miami on the redeye. There is an odd peacefulness that I find comes with taking a flight through the night. It is from this philosophical perspective that I want to share a few observations from my trip .
I recently attended an intensive two day conference held by the Word of Mouth Marketing Association (WOMMA). Those in attendance primarily represented "Brands", but there were also some niche advertisers and vendors that service this market too.
You own a bathing suit retail store called Fun in the Sun. Claudia walks into your store, credit card in hand saying, "I am visiting your store because I heard your name from a friend. She gave me your address and told me you have great bathing suits, competitive prices and excellent customer service!