We started MoreVisibility in 1999, in part as a result of a test email that we sent out offering Search Engine Optimization services to a rented list of Marketing Managers. The response we received was so overwhelming and the lead generation cost so nominal that we knew we had uncovered something very special.
Have you ever wanted to participate in display advertising but realized how expensive it can be? For many advertisers, display or banner advertising is out of reach due to the high costs. However, there is an alternative to traditional media buys with display.
I had the opportunity to attend DMA09 in San Diego last month and also present on the topic of Website Analytics. A recorded version of our presentation, Leveraging Analytics to Guide Your Multichannel Strategy, is available.