october 2009 newsletter

How to Audit Your Company's Social Media Marketing Efforts

Topics include:

  • Making sure your profiles are well-branded.
  • Best practices for repurposing content.
  • Establishing the right tone and social persona for your business.
  • Building relevant follower and fan bases.

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Articles

Old School Tactics Should Still Be Incorporated in Your Marketing Mix
- Andrew Wetzler, President

Prior to co-founding MoreVisibility ten years ago this month, I spent a decade consulting in the more traditional elements of Direct Marketing. This included a heavy focus on both direct mail and inside sales / call center activities.

Social Media Promotions & Contests
- Danielle Leitch, Executive Vice President

Whether you have a consumer oriented website, or one geared toward businesses, there are a variety of ways in which Social Media can be used to drum up some online activity and buzz, as well as new prospects. There have been several recent and successful advertising campaigns centered on contests or sweepstakes run on various social networking platforms.

Use Comparison Shopping Engines to Maximize Your Holiday Sales

Use Comparison Shopping Engines to Maximize Your Holiday Sales
- Lesley Gross, Director of Client Strategy

According to the recent NPD Holiday Survey of Consumer Purchase Intentions, 62% of those surveyed said value plays a big role in what and where they decide to buy. These days consumers turn to comparison shopping engines (CSEs) to find these types of deals.

Google Analytics Webinars

Learn how to actually USE the data within Google Analytics

This two part webinar series is focused on Adwords integration & Landing Page analysis.

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Cast Lighting - Client Spotlight

Through this partnership, MoreVisibility's team guided CAST Lighting on the changes necessary to enhance their presence within the organic search engine results.

Read The Case Study >

 

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