Prior to co-founding MoreVisibility ten years ago this month, I spent a decade consulting in the more traditional elements of Direct Marketing. This included a heavy focus on both direct mail and inside sales / call center activities.
Whether you have a consumer oriented website, or one geared toward businesses, there are a variety of ways in which Social Media can be used to drum up some online activity and buzz, as well as new prospects. There have been several recent and successful advertising campaigns centered on contests or sweepstakes run on various social networking platforms.
According to the recent NPD Holiday Survey of Consumer Purchase Intentions, 62% of those surveyed said value plays a big role in what and where they decide to buy. These days consumers turn to comparison shopping engines (CSEs) to find these types of deals.