What I am collectively hearing at the moment is a sigh of angst over the number of variables that need to be considered under the umbrella of “Internet Marketing” and as a result the time commitment involved with operating a successful program.
Now, there are certainly advertisers and marketing companies who have implemented some savvy campaigns using social media, but I think it would be premature to call any of them “masters” or “experts”. The role of Social Media Marketing within a company’s online advertising strategy is new to all of us marketers.
A campaign with 75 keywords could easily outperform a campaign with 1000 keywords, even though they are built to attract the same type of visitor. This concept can be difficult for businesses to understand when they first start a PPC campaign.