When you read stories about how athletes and celebrities are using Twitter to communicate with their fan base, it's easy to dismiss the medium as purely social; having no application for businesses other than those where celebrities are hawking their products.
With the ever-changing landscape of the Internet, and plethora of online marketing opportunities available - sometimes it's best to go back in time, way back. The early days of Search Engine Optimization were all about the basics, which when compared to today's real-time search results and algorithm updates, may seem simplistic or even unimportant.
The information age is arguably the most robust yet mind provoking period in time. While it has lead to an enormous amount of technological advancements, it has also forced many of us to spend valuable time deciphering between what is useless information (and ignore it) and information that will add value to our personal and professional lives.
Ask the Expert
- Fiorella Alvarado - Client Strategist
Should we create our blog onsite or offsite?