Prior to co-founding MoreVisibility nearly 11 years ago, I spent a decade consulting in the call center industry. One of the initial reasons that I transitioned from call centers to the internet was my perception that search engines presented the most consistent and logical path to connect a buyer with a seller.
MoreVisibility has always felt strongly about putting education first. Who better to help you understand what’s happening in the fast-paced and ever-changing world of Search, Social, Mobile & Analytics. We stay on top of current events and trends and provide significant insights through our blogs.
Today, the AdWords publisher network is significantly different than it was in 2003. From complete transparency to sophisticated reporting, AdWords does an excellent job of equipping advertisers with the necessary tools to help build micro-targeted display campaigns.
Ask The Expert
- Anne Garcia, Campaign Manager
If I am already ranking high on search engines through natural search, why should I invest in PPC ads?