Ask The Expert

6/21/2010

- Khrysti Nazzaro, Director of Optimized Services

If you are seeking answers to interactive marketing and branding questions then ASK The EXPERT! In this monthly series we will have a rotating expert, to answer your questions in various areas including: SEO, SEM, Social Media, Website Design, Website Analytics, Website Usability, Affiliate Marketing and Content Management Systems by a different expert each month!

Q: Is it true that social media marketing can help my SEO efforts?

A: Yes. More often than not, when you conduct a keyword search today, the results include “blended” or “universal” content types like: images, video (usually YouTube videos appearing in Google), press releases, articles, blog posts, Twitter feeds, and other content. By publishing and linking to a variety of multimedia content on your website and in your social media channels you can expand your brand’s reach and garner more search engine results page (SERPs) real estate for important keyphrases. The key is to optimize all of the content you publish online by making sure it’s keyword-rich, thematically focused, and well linked to; and to update content frequently (think: Twitter, blogs, and press releases) for real-time relevance. For non-textual content like videos and images, keyword relevance can be achieved through keyword-rich: file naming schema, titles, and associated description text (which varies depending on how you are publishing/displaying the imagery). In addition, when you create social media content, such as informative articles, how-tos, online tool kits, demos, and guides, you are necessarily creating content that people will want to share and link to. The more links the content has, the more potential for it to appear in blended/universal search results. Ultimately, by publishing content outside of your website in the social media realm you can expand your overall presence in the organic SERPs.

About The Expert:

Khrysti brings years of experience from the publishing industry, including nonfiction book production, design, and editing. Her print background has uniquely prepared her to consult with clients on issues of website layout, taxonomy, content optimization, and copywriting. Khrysti holds an MBA in Marketing from Lynn University in Boca Raton, FL, and a BA from Brandeis University in Waltham, MA.

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