All things being equal, it is very appealing for a company to maintain internal control over their SEO, SEM, Design, Social Media and Analytics efforts. There ought to be a multiplier effect from having someone with those skills be able to interact on a daily basis with the rest of your team and as a result, be able to execute in a highly efficient and “dialed-in” manner.
As I sit in a very crowded airport over the Holiday weekend, I find myself reflecting back on this past year. For the Interactive Marketing/Search industry, 2010 was very active with mergers/acquisitions, partnerships, innovation and constant change.
Having been in the Search Engine Marketing/Optimization world and a Client Strategist at MoreVisibility just shy of 7 years, I have worked alongside a Campaign Manager to effectively market hundreds upon hundreds of websites.
Ask the Expert
- April Nelson - Director of Strategic Accounts
How can PDFs and fresh content be used to gain more visibility for businesses?