Remember when the centerpiece of a company's marketing strategy was their hard copy brochure? It took a lot of effort to create, but once printed, there wasn't much work to do until the next time. As a result, the time required to perform most content related marketing functions was relatively low.
This is somewhat of an ironic headline because really, everyday there is something new at Google! MoreVisibility recently presented a webinar featuring Grant Burgess from Google as a guest speaker. During this presentation, Google's Next Chapter, we revealed several exciting paths Google is chartering down.
LinkedIn has morphed into a valuable social network for business professionals individually, as well as for companies. What had once been considered more of a "recruiting" or "HR" forum, has evolved into a platform for executives to network, initiate business, as well as share ideas and professional experiences.
No matter your experience in paid search marketing, or the years of knowledge you have with the product or service you offer, no one can create the perfect CPC campaign right out of the gate. There are millions of people who use the internet everyday, and they all have unique search behavior to review, digest, and act upon the different marketing messages they see online.
Ask the Expert
- Marni Weinberg - Senior Client Strategist
Why do I need to bid on my name when I already appear well organically?