My opinion is that aside from the hipness factor of being able to inform peers, competitors and family that you are developing an app for your business, a mobile website is a far more logical first step for most companies; particularly from a client development standpoint.
I recently presented at the Internet Retailer Annual Conference during a workshop focused on Search Engine Optimization (SEO). We provided live, on-the-spot website critiques for those who volunteered their websites to be reviewed publicly in front of the large audience attending.
Search engine optimization has long been about creating and optimizing relevant text content, keywords, links, listings, HTML tags, and site maps in order to rank web pages for search queries. Now, the strategy of SEO seems to be paving way for a new tactic: Image Optimization.
Ask the Expert
- Marni Weinberg, Senior Client Strategist
Does My Company Really Need A Blog?