Do you have goals set up within your analytics platform that are fully aligned with your objectives? It’s easy to use analytics to see how many sales a particular campaign generates (not withstanding the challenges described in #1 above).
As we round the corner into 2012, here are my top 3 Paid Search tactics to consider within your advertising campaigns for the New Year. Google AdWords allows advertisers to set-up these campaigns within their existing accounts, with relative ease.
Keep it Fresh
- Neil Ingalls, SEO Specialist
There have been many changes to the algorithms that search engines use to index the internet over the years. Some of these changes have startling effects, dropping traffic numbers of websites by large amounts overnight, but most are small changes that users and marketers hardly notice.
Ask the Expert
- Tiffany Weimar, Business Development Executive
Our company offers a higher end solution and focuses primarily on the B-to-B market. Is Social Media a channel worth pursuing for our model?