One of the reasons that Search Engine Marketing (SEM) has become such a significant component of marketing campaigns is the incredible ability to isolate a target audience and appeal to them directly. Compared to all prior forms of direct marketing, it has proven to be particularly powerful.
Google just unveiled a new Social Network Platform that many are calling a "Facebook Killer". Although I personally don't agree with this reference, there are some interesting features about the new network, both for individuals and in the future, for entities (or businesses).
With the popularity of social media channels, many businesses have lost sight of the fact that these are only tools with which to achieve their goals. Your objective should not be to "be on Facebook" or to "have a Twitter account" but rather to drive sales, extend brand awareness, improve reputation, or increase search engine rankings.
Ask the Expert
- Theo Bennett, Senior Campaign Manager
Should we increase our bids even more to ensure we're always in the top position in order to maximize conversions?