july 2011 newsletter

 Five Essential Criteria for Identifying Valuable Inbound Links

Five Essential Criteria for Identifying Valuable Inbound Links

Link building is vital for SEO success, but it's often time-consuming and confusing. How can you tell which links will have the most value for your site? 

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Articles

Two Tactics to Make Your Website More Profitable
- Andrew Wetzler, President

One of the reasons that Search Engine Marketing (SEM) has become such a significant component of marketing campaigns is the incredible ability to isolate a target audience and appeal to them directly. Compared to all prior forms of direct marketing, it has proven to be particularly powerful.

Google Plus and +1: What's All The Hype?  
- Danielle Leitch, EVP

Google just unveiled a new Social Network Platform that many are calling a "Facebook Killer". Although I personally don't agree with this reference, there are some interesting features about the new network, both for individuals and in the future, for entities (or businesses).

Interconnected: Making Sense of Your Social Media Accounts

Interconnected: Making Sense of Your Social Media Accounts
- Melanie Wahl, SEO Specialist

With the popularity of social media channels, many businesses have lost sight of the fact that these are only tools with which to achieve their goals. Your objective should not be to "be on Facebook" or to "have a Twitter account" but rather to drive sales, extend brand awareness, improve reputation, or increase search engine rankings.

Ask the Expert
- Theo Bennett, Senior Campaign Manager

Should we increase our bids even more to ensure we're always in the top position in order to maximize conversions?

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ECOSMART - Client Spotlight

ECOSMART Partners With MoreVisibility To Enhance Functionality and Design On New Website

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