In The Plex,: How Google Thinks, Works, and Shapes Our Lives, is a great read for anyone who was involved with the Internet in the late 1990s and early years of this decade or for anyone who wants an insightful account of how Google has transformed the world since its humble beginnings in a garage in Menlo Park, California.
Creating content is a requirement to maintain visibility within the search results. There are several reasons why this is the case. Search Engine Optimization (SEO) results are based primarily on the relevancy of the content on the web pages matched to the searchers' query. Without crawlable content, relating to important key phrases and terms, it would be very difficult to rank for those same terms and phrases.
Mobile devices are becoming a primary means for people to access the internet and search. This makes the optimization of your website for mobile traffic very important.
Ask the Expert
- Khrysti Nazzaro, Director of Optimized Services
I'm having trouble tracking my link building efforts. Should I be coding the links for Google Analytics?