october 2011 newsletter

SEO and Usability for the Neglected Parts of Your Site

Don't Forget the Details:

SEO and Usability for the Neglected Parts of Your Site

In your efforts to perfect the SEO friendliness of your website, it's easy to lose focus of the smaller details that can often have big impacts on user experience and overall SEO.

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Articles

Mobile Marketing and The Tide of Internet Activity
- Andrew Wetzler, President

Over the past 12 years (we started the company in October of 1999), MoreVisibility has been a leader in the evolution of the Internet from a marketing perspective. We haven’t adopted an Al Gore-like position (that we actually invented it), but we have been helping companies successfully craft and execute a web strategy since the very early days of the Internet.

Google Search Change Impacts Analytics Data
- Danielle Leitch, EVP

Google made a recent change to their search results and protocol, which is a major adjustment to those who rely upon Analytics data. This affects all analytics platforms, not just Google Analytics. Last week Google announced they would now use “https” or a secured server as the default for anyone searching while logged into a Google account (this includes Gmail, Google+, Adwords, etc.).

The Entertainment Book Adapts to the Mobile Age, Will You?
- Theo Bennett, Senior Campaign Manager

Last week, for a fundraiser, my daughter’s school sent home an Entertainment Book for her to sell to friends and family. For those of you that may not know what an Entertainment Book is, try to imagine if you bought a book from Groupon that had all the deals from an entire year printed as coupons.

Ask the Expert

Ask the Expert
- Deb Griffith, Corporate Marketing Manager

What is Gamification? And how can it be used for my business?

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Multi-Unit Retailer - Client Spotlight

A regional car care center contracted us in March to take over their existing PPC program.

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