The web has crept into our lives to a degree that most of us couldn’t have fathomed just a few years ago. Go anywhere in public nowadays and take note of the percentage of people who are glued to their smartphones or tablets. We are each living our own reality, through apps and social media, customized to our whims through all of the personalization available on the web.
As a Google Analytics Certified Partner (GACP), we take tracking every click and visitor on a website very seriously. Google Analytics is a popular, easy-to-use and free web analytics tool that offers marketers complete insights on website activity, conversions/goals and visitor behavior.
Businesses often times struggle between balancing their interactive marketing initiatives and their traditional efforts such as direct mail, media advertising, billboards, etc. Utilizing the opportunities provided by digital marketing can lead to better tracking and reporting on traditional marketing campaigns as well.
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Neil Ingalls, SEO Specialist
The question arises, why would I ever block good content that I want to rank?