By now, most company's websites have been through a handful of redesigns. Sometimes the process and results are favorable and oftentimes they aren't. The next time you undertake a redesign, keep a few points in mind to ensure that the end result meets your objectives.
After some tremendous wind and rain in Florida these past few days, as a result of Tropical Storm/Hurricane Isaac passing through, there are many homeowners with roof leaks and therefore facing repairs or replacements. So what does this have to do with paid search or CPC ad campaigns you ask?
In some cases, clients contact us to help them clean up a social media program that has started to spiral out of control. The most common feedback we receive is that clients aren't able to complete the tasks needed to maintain their social networks effectively.
Ask the Expert
Fiorella Alvarado, Senior Client Strategist
What is "Dynamic Ad Copy" in Google Adwords and should I use it for my CPC campaigns?