Year End Musings
Andrew Wetzler, President
It all seems to be flying by so fast. The year is practically over, which presents a wonderful opportunity to reflect on what each of us has accomplished. Hopefully, we can point to a string of achievements, both in and outside of the office that we can be proud of.
Internal progress hopefully included your web marketing efforts. I sometimes lose sight of the fact that we are each driving our ship, not simply passengers. There are undoubtedly things we can do to make our web presence more successful in terms of both visibility within the search engines and on-site effectiveness (conversion rates). One key to making your site’s performance improve is a commitment to tweaking and experimentation.
Another is to be open to new angles and channels in which you can be an early adopter and gain proficiency before others. One such angle that flew under the radar for a long time was Remarketing. Now, it’s become a much more prevalent and established dimension of SEM campaigns. If you would like a primer on Remarketing, please refer back to this Whitepaper.
If you’re ready to take Remarketing to the next level, be sure to read this month’s Whitepaper, where we explain about new, targeted segmentation methods within Google Remarketing.
I want to wish you and your family a safe, healthy and prosperous New Year!