Remember back when network television was the main vehicle that companies used to communicate with their audience? Whether it was the big brands or advertisers in local markets, thirty and sixty second spots were the platform for companies to build a relationship with their audiences and encourage people to take action.
I just returned from Orlando, FL as a featured speaker of the Internet Retailer Web Design Conference. My session offered on-the-spot website critiques for attendees willing to have their sites analyzed in front of the large audience in attendance.
Businesses often times run into the situation of have many products/services that they want to promote in a paid search campaign, but not the budget to cover it. Some choose to pick their top products/services and wait for the ROI before expanding their campaign.
Ask the Expert
Theo Bennett, Senior Campaign Manager
My company is promoting a new product that no one is searching for. How can we use a search engine like Google to sell it?