Thirteen years deep into the Internet Marketing era and everything is still in rapid-fire change mode. Whether it's new targeting options on Facebook, enhanced reports within Google Analytics or the likely impact that Marissa Mayer's move to Yahoo from Google will have, there's a whole lot to keep up with.
There have been many updates and introductions in the digital landscape recently. In an effort to make sure you are aware of changes and have read up on what's new, I have compiled a few below.
Clients often ask me why they need to bid on their branded terms in their Pay Per Click (PPC) campaigns if they are already ranking well organically within the search engines. Clients tell me that they would rather allocate funds to non-branded terms instead of bidding on terms that already give them above-the-fold results. Here are five key reasons why advertisers should bid on their branded terms.
For my website and blogs, what is more important-the actual "content" or how it's presented (displayed)?