Politicians and others have utilized the phrase for generations in varying circumstances. My analogy here equates guns to marketing & social marketing and butter to the overall health of your website. All organizations have finite marketing resources to devote to their online presence.
Search is certainly not for the faint of heart or slow of pace … as soon as you think you’ve got your bearings; another game changer takes center stage. In early 2012, there have been a number of big announcements and updates from both Google & Bing.
From our assessment, both March & April were anti-spam months at the Googleplex. It’s been said that April is “the cruelest month”, but for spammers, the cruelty started in March as Google rolled out a variety of changes to their search results and algorithm, specifically targeted at eliminating spam.
How often should we update our Facebook Company Page and/or the business Twitter Account?