may 2012 Newsletter

Top 5 Fundamental Strategies to Optimize Your Paid Search Campaigns

Top 5 Fundamental Strategies to Optimize Your Paid Search Campaigns

Want to maximize your PPC advertisingefforts? Use this checklist to improve performance.

  • Keywords, keywords, keywords
  • Effectively share your message
  • Send users to engaging pages
  • Expand your visibility with Content campaigns
  • Ensure ad exposure on different devices.

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Articles

The Guns vs. Butter Model for Your Business
Andrew Wetzler, President

Politicians and others have utilized the phrase for generations in varying circumstances. My analogy here equates guns to marketing & social marketing and butter to the overall health of your website. All organizations have finite marketing resources to devote to their online presence.

Recent Engine Updates from Bing
Danielle Leitch, Executive Vice President

Search is certainly not for the faint of heart or slow of pace … as soon as you think you’ve got your bearings; another game changer takes center stage. In early 2012, there have been a number of big announcements and updates from both Google & Bing.

Get Ready for Google’s Knowledge Graph & Other Recent Engine Updates
Khrysti Nazzaro, Vice President of Optimized Services

From our assessment, both March & April were anti-spam months at the Googleplex. It’s been said that April is “the cruelest month”, but for spammers, the cruelty started in March as Google rolled out a variety of changes to their search results and algorithm, specifically targeted at eliminating spam.

How often should we update our Facebook Company Page and/or the business Twitter Account?

How often should we update our Facebook Company Page and/or the business Twitter Account?
Bea Halstead

How often should we update our Facebook Company Page and/or the business Twitter Account?

Impacted by Google Penguin?

Let us perform a complimentary Search Engine Visibility Report.

This Visibility report includes important data on:

  • Positions
  • Google Page Rank
  • Pages indexed by
  • Google and Bing/Yahoo

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Improved ROI from SEO - Case Study 

A B2B ecommerce provider of technical products came to MoreVisibility with the priority that many other customers do: generate more revenue from Organic traffic. 

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