If you haven't already, it's time to adjust your way of thinking about what a website actually is. It's not what it was. Your website of 2013 should have one distinct difference baked in versus prior iterations... It needs to be device neutral. No matter whether someone views it from a desktop, tablet or phone, the experience ought to be similarly effective.
I just returned from a special event at Google, specifically for agencies considered "All-Stars" on the Adwords platform. It was exciting to represent MoreVisibility as part of an elite group invited to Mountain View to hear from executives at Google on what online marketers should be focused on, entering 2013.
Google shopping is a new marketplace created to enable e-commerce businesses to sell their products directly from a paid listing ad that appears in the search results. While the idea is not new to Google, they have recently changed their model from free to paid listings.
Ask the Expert
Lauren Owens, Web Content Editor
Is it necessary to optimize every page of a website, or can we just select a few?