November 2012 Newsletter

5 Key Targeting Strategies To Implement on the Google Display Network

5 Key Targeting Strategies To Implement on the Google Display Network

MoreVisibility suggests creating targeted campaigns to reach qualified users, generate traffic and increase overall conversions on your website. The following are important targeting methods to employ on the Google Display Network. 

  • Keyword Context
  • Placements
  • Topics
  • Interest Categories
  • Remarketing

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Articles

Recognize the New Parameters of a Website
Andrew Wetzler, President

If you haven't already, it's time to adjust your way of thinking about what a website actually is. It's not what it was. Your website of 2013 should have one distinct difference baked in versus prior iterations... It needs to be device neutral. No matter whether someone views it from a desktop, tablet or phone, the experience ought to be similarly effective.

Google Engage All-Stars Summit - Fall 2012
Danielle Leitch, Executive Vice President

I just returned from a special event at Google, specifically for agencies considered "All-Stars" on the Adwords platform. It was exciting to represent MoreVisibility as part of an elite group invited to Mountain View to hear from executives at Google on what online marketers should be focused on, entering 2013.

Establishing Your New Google Shopping Presence
Anthony Fazzini, Client Strategist

Google shopping is a new marketplace created to enable e-commerce businesses to sell their products directly from a paid listing ad that appears in the search results. While the idea is not new to Google, they have recently changed their model from free to paid listings.

Ask the Expert
Lauren Owens, Web Content Editor

Is it necessary to optimize every page of a website, or can we just select a few?

Complimentary Competitor Analysis

Your future customers are searching on Google. Will they find your business in the Natural Search results?

Learn Where Your Website Ranks Comparatively with this Complimentary Competitive Analysis. 

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The Lukens Institue - Client Spotlight 

MoreVisibility partnered with The Lukens Institute to strategize and implement their website's redesign and optimization project. 

Read the Case Study >

 

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