I was in the midst of some Fall cleaning when I came across this direct mail brochure from approximately 27 years ago, when I was living in an apartment in Baltimore, right after graduating from college. It's pretty incredible how much this brochure is a precursor to a website.
OK, I know it's hard to imagine jingle bells ringing already, but preparation for your Holiday marketing should be in full swing. Every year the start of this season seems to happen earlier, so it is critical for advertisers to be planning well in advance.
Online marketing is an extremely competitive and ever changing business channel. Competitors' knowledge on how to use the internet to find customers increase daily, leaving businesses and marketing professionals to try to figure out - what is the best strategy to gain additional customers?
Ask the Expert
Kristin Lesko, SEO Content Strategist
Can we have several people from the company produce content for us or is it better to have a single "voice" and just one writer generating content?