If there is anyone who underestimates the degree to which Twitter has impacted the way information is disseminated throughout society, they need to look no further than the events of the past two weeks. The horrific tragedy in Boston was first broadcast on Twitter; several minutes before it appeared anywhere else.
We are all keenly aware of how quickly news and current events can be transmitted across the world via Social Media. This is equally true for false or mis-information - which can lead to panic, fear or worse.
One question that inevitably arises when discussing a website's optimization effort is whether or not to make changes for the site's users or for search engines. The misconception that features of a website must be optimized for users or for search engines is a common yet incorrect one.
Ask the Expert
- Anthony Fazzini, Client Strategist
How can I conduct A/B testing or run experiments to improve the performance of my website?