It would be great if there were some kind of playbook that marketers could refer to that laid out for them the order in which they should tackle their initiatives.
For a long time, I have been an advocate and fan of this social media channel. It has so much potential and value to one's career, I can't imagine a better or more productive place to spend time online.
The ultimate goal of every online marketing campaign is to convert prospects into customers. Without a doubt, one of the most important elements in determining the success of an online campaign is the landing page.
Ask the Expert
- Michael Bergbauer, Web Content Editor
Q. Our company has come to realize the importance of online content, so we are focusing on rewriting the text on our website. We already know what the content should be about, but can you give us any advice about writing for the web?