If your website is not performing well in the Natural search results, it's quite possible there are structural problems that can be pinpointed and addressed. Frequent hurdles we encounter include duplicate content, lack of content, poor keyword selection, misuse of redirects, and always-scary canonicalization issues.
Goodbye to 2013
- Danielle Leitch, Executive Vice President
Many times, advertisers will ask, "Why should I look at anything other than Google?". I assume this question is raised because of Google's dominance in the search landscape. However, there are other web brands that also have significant traffic and market share – even if it they do not hold the majority, their numbers are still sizable.
As the end of another year nears, most marketers begin to plan their digital strategy for the coming year. What will the winning strategy be? In this article, I have outlined three strategies which I believe will be key for a prosperous 2014.