When MoreVisibility began in 1999, Search Engine Optimization was an esoteric concept that most marketers had either never heard of, or viewed as a confusing come-on by slick salespeople promoting some new form of black magic.
I think it is now very safe to say that Mobile is not a fad or trend and likely the way of the future. With astronomical growth in the past year, mobile usage is surpassing that of the desktop. Many advertisers have now shifted their focus to trying to capitalize on this market and ensuring a positive user experience for those visiting from various mobile devices.
Google has identified that people are increasingly switching between desktop, tablet and mobile devices, and these changes in consumer behavior have presented new ways to reach consumers via advertising messages. That said, Google recently announced its release of Enhanced Campaigns which will impact all pay-per-click (PPC) campaigns in Google AdWords.
Ask the Expert
Kristin Lesko, Content Strategist
How do I optimize social media posts for a company or business page?