february 2013 NEWSLETTER

Four Site Content Reports To Leverage In Google Analytics

Complimentary White Paper

Four Site Content Reports To Leverage In Google Analytics

Content Reports within Google Analytics help marketers make important website modifications to improve performance. Our White Paper covers the basics and teaches how to discover revenue generating opportunities that you may be missing. Learn about four important reports: 

  • Pages Report
  • Content Drilldown Report
  • Landing Pages Report
  • Exit Pages Report

Request White Paper >

 

Articles

The Truth About SEO
Andrew Wetzler, President

When MoreVisibility began in 1999, Search Engine Optimization was an esoteric concept that most marketers had either never heard of, or viewed as a confusing come-on by slick salespeople promoting some new form of black magic.

Mobile Apps: Value-Add or Fad?
Danielle Leitch, Executive Vice President

I think it is now very safe to say that Mobile is not a fad or trend and likely the way of the future. With astronomical growth in the past year, mobile usage is surpassing that of the desktop. Many advertisers have now shifted their focus to trying to capitalize on this market and ensuring a positive user experience for those visiting from various mobile devices.

Google AdWords Releases Enhanced PPC Campaigns
Anne Garcia, Manager of Paid Search

Google has identified that people are increasingly switching between desktop, tablet and mobile devices, and these changes in consumer behavior have presented new ways to reach consumers via advertising messages. That said, Google recently announced its release of Enhanced Campaigns which will impact all pay-per-click (PPC) campaigns in Google AdWords.

Ask the Expert
Kristin Lesko, Content Strategist

How do I optimize social media posts for a company or business page?

SEO Video Series

Through these brief video clips, learn what changes have been made to Google's landscape and factors that matter for higher rankings.

 

NeoStrata Company - Client Spotlight 

NeoStrata sought assistance in the management of their SEM initiatives. 

Read the Case Study >

 

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