January 2013 Newsletter

Finding Social Media Influencers and Building Content Marketing Partnerships

Complimentary White Paper

Finding Social Media Influencers and Building Content Marketing Partnerships

Organic link building begins with great content. But creating great content will only get you so far. Successfully marketing your content and driving in-bound links takes knowing the bloggers and social media influencers that help spread information across the web. But how do you find those influencers?

Once you've found them, how do you build the relationships necessary to increase awareness among your target audience?
This White Paper will guide you toward: 

  • Creating a roadmap for finding and targeting social media influencers
  • Creating guest blogging and content sharing opportunities
  • Developing lasting online relationships to successfully market your content, build brand awareness and improve your organic visibility

Request White Paper >

 

Articles

Facebook's Graph Search and San Francisco's Uniqueness
Andrew Wetzler, President

I spent time in San Francisco last week, which is always great in terms of Internet-related learning and inspiration. If you are motivated to learn more about the degree to which the digital economy permeates the region, spend a few moments reading the San Francisco Business Journal, then compare it to any other major city, like Philadelphia or Chicago.

Google Analytics 411 AND 911
Danielle Leitch, Executive Vice President

Google Analytics is a popular, easy-to-use and free web analytics tool that offers marketers complete insight on website activity, conversions/goals and visitor behavior. Google doesn't offer personalized or customized support on the program, but they do carefully evaluate a limited number of partners to assist with this.

5 Reasons Why Paid Search Campaigns Require Ongoing Attention
Anne Garcia, Manager of Paid Search

You have selected the most relevant keywords, created targeted landing pages for paid search campaigns and created ad copy tailored to each ad group. Now what? Many advertisers spend plenty of resources on research and development of pay-per-click (PPC) campaigns, but don't put equal emphasis on the management and optimization of PPC campaigns and as a result, the R&D of the entire process goes to waste.

Ask the Expert
Michael J. Bergbauer, Web Content Editor

With paying for inbound links now taboo, how can our company secure new links for our site in a consistent manner?

Google Analytics Webinar

How To Avoid The Most Common Mistakes In Google Analytics 

  • Advanced Coding
  • Audience Segmentation
  • Reducing Clutter
  • Defined Outcomes
  • Telling your story

Request Webinar>

 

McLaughlin Anderson, Luxury Villas - Client Spotlight 

McLaughlin Anderson worked with MoreVisibility to promote their website. 

Read The Case Study >

 

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