I spent time in San Francisco last week, which is always great in terms of Internet-related learning and inspiration. If you are motivated to learn more about the degree to which the digital economy permeates the region, spend a few moments reading the San Francisco Business Journal, then compare it to any other major city, like Philadelphia or Chicago.
Google Analytics is a popular, easy-to-use and free web analytics tool that offers marketers complete insight on website activity, conversions/goals and visitor behavior. Google doesn't offer personalized or customized support on the program, but they do carefully evaluate a limited number of partners to assist with this.
You have selected the most relevant keywords, created targeted landing pages for paid search campaigns and created ad copy tailored to each ad group. Now what? Many advertisers spend plenty of resources on research and development of pay-per-click (PPC) campaigns, but don't put equal emphasis on the management and optimization of PPC campaigns and as a result, the R&D of the entire process goes to waste.
Ask the Expert
Michael J. Bergbauer, Web Content Editor
With paying for inbound links now taboo, how can our company secure new links for our site in a consistent manner?