Google Analytics 411 AND 911

1/30/2013

Danielle Leitch, Executive Vice President

Google Analytics is a popular, easy-to-use and free web analytics tool that offers marketers complete insight on website activity, conversions/goals and visitor behavior. Google doesn't offer personalized or customized support on the program, but they do carefully evaluate a limited number of partners to assist with this.

MoreVisibility has earned a spot on this exclusive list of Google Analytics Certified Partners (GACP) for the past 5 years. As a Google Partner, we help companies leverage this platform and tool more effectively. We take tracking visitors on a website and measuring that site's performance very seriously. Therefore education and training are at the forefront of every client conversation and engagement we participate in.

Part of this includes tools that we make available to ensure the accuracy of data within Google Analytics.  One of these is our URL Tagging Tool which is open to everyone and pretty simple to use.  This allows advertisers to properly append the web pages being used in digital marketing efforts.  Once properly tagged with the correct parameters, credit can properly be given to its associated site traffic and conversions. This then allows ROI to be calculated on those efforts for their direct conversions or assisted conversions (attribution).

In addition, we recently released a webinar on "How To Avoid Common Mistakes in Google Analytics", where we highlight some of the areas we typically help clients with and provided insight on how to avoid these pitfalls.

Although tools, white papers and webinars are all helpful - in some cases it's not enough. That's where we introduce marketers to our Google Analytics Audits, Consults and/or Custom Training Sessions.   These can be simple projects that audit and improve your current Analytics account and set-up through to more robust on-site training sessions or monthly consulting and analysis of data. The options are plentiful and programs are flexible.  Don't delay - if you need help, we're ready and waiting for your call.

 

P.S. - I will be speaking at two different SEO Workshops during Internet Retailer's Web Design & Site Usability Conference in Orlando, FL February 11-13th.  Are you attending?  Lets meet!

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