I salute LinkedIn for creating a groundbreaking metric that seeks to "quantify" the breadth and presumably the clout of individuals from a business perspective. The more Connections someone has, the more important or far-reaching their influence.
Media planning is an art and a difficult one at that. Placing ads on specific websites, based on demographics and target market, as well as audience reach can be very helpful. Banner advertising has been around a long time and certainly has its purpose, as well as a place in your digital marketing plan.
As the age-old adage goes, timing is everything - and marketing is no exception. A social media post that's simple, yet timely has the potential for a greater, more immediate impact than an ad campaign that's been meticulously planned for months.
Ask the Expert
- Anthony Fazzini, Client Strategist
Q: As a business with several locations (a different regional focus for each), what is the best way for us to approach Paid Search Advertising?