July 2013 Newsletter

Holistic Guide to Mobile Marketing Strategy

Holistic Guide to Mobile Marketing Strategy

You hear the news almost daily – mobile traffic is up across the web and mobile advertisers are drawing huge numbers. But without a mobile strategy in place, you won’t be able to take full advantage of this trend. In this report, we look at the key elements of mobile strategy and offer guidance about what your company should be doing to move into the mobile revolution.

In it, we address:

  • Mobile design concepts and considerations
  • Mobile content best practices
  • Mobile marketing strategies
  • Social media integration
  • Mobile advertising solutions

Download this free white paper to learn the keys to creating a holistic mobile strategy that lasts beyond any single campaign, device, or trend.

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articles

What's In a Number? Don't Fall Into the LinkedIn Connections Trap
- Andrew Wetzler, President

I salute LinkedIn for creating a groundbreaking metric that seeks to "quantify" the breadth and presumably the clout of individuals from a business perspective. The more Connections someone has, the more important or far-reaching their influence.

Banner Ads Aren't Enough!
- Danielle Leitch, Executive Vice President

Media planning is an art and a difficult one at that. Placing ads on specific websites, based on demographics and target market, as well as audience reach can be very helpful. Banner advertising has been around a long time and certainly has its purpose, as well as a place in your digital marketing plan.

Real-time Marketing and Social Media - MoreVisibility
- Kristin Lesko, SEO Content Strategist

As the age-old adage goes, timing is everything - and marketing is no exception. A social media post that's simple, yet timely has the potential for a greater, more immediate impact than an ad campaign that's been meticulously planned for months.

Ask the Expert
- Anthony Fazzini, Client Strategist

Q: As a business with several locations (a different regional focus for each), what is the best way for us to approach Paid Search Advertising?

Special Promotion

Complimentary SEO Site Critique

Google is continuing to roll out Panda algorithm updates. Has your website been impacted?

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Client Spotlight

The Creative Services team at MoreVisibility has an extensive Design portfolio. Take a look at the variety of:

 

 

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