We are all familiar with Albert Einstein's definition of insanity: "Doing the same thing over and over again and expecting different results." I believe that this truism is often lost on marketers who don't understand why their websites underperform expectations or the more positive results that competitors seem to be achieving.
There were several key announcements that occurred over the past few weeks, some of which may not have gotten the attention they deserved. Additionally, and more likely to impact Companies, is the new layout introduced to the timeline. Although not yet available to everyone, I see this as a major improvement to the organization of images, video and content on a Company Page (individual’s too!)
Facebook was launched in February 2004 and since the start has been the most used social media platform in history. Recently, the social network reported over a billion monthly users while delivering innovative features to compete against other rising social platforms.
Ask the Expert
Fiorella Alvarado, Manager of Client Strategy
How can I improve my Quality Score in AdWords, as it indicates "Below Average" for many of my keywords?