Social Media: News, Enhanced Features and Updates
Danielle Leitch, Executive Vice President
There were several key announcements that occurred over the past few weeks, some of which may not have gotten the attention they deserved. Here is a quick recap on some of the more important industry updates:
Facebook’s Enhancements - Updates to the Timeline
Additionally, and more likely to impact Companies, is the new layout introduced to the timeline. Although not yet available to everyone, I see this as a major improvement to the organization of images, video and content on a Company Page (individual’s too!) All of the posts are over to the right-hand side of the page, while pictures, music and other activities are on the left.
Replies and Threaded Comments
These were just released as an opt-in feature for Pages. By July 2013 it will be default for all Pages, as well as individual profiles with more than 10,000 followers. One note, you will not see the feature on mobile devices, it is currently just for desktops.
When you log-in, look for this example image below (using your brand not ours as shown) shown at the top of your page. It allows you to opt-in, so “Replies are On”. I think it’s a great enhancement from Facebook, as it provides more options for brands to be interactive with users.
New from Pinterest - Free Web Analytics
See what people are pinning from your website.
As big fans of anything to better measure online data, we were very happy to see Pinterest provide businesses with further insight into how people engage with them. Through Google Analytics, we can see a significant amount of referring traffic (to the advertiser’s website) coming from this Social Media channel, but have yet to really understand/have insight into the searcher’s behavior on Pinterest.
Twitter Updates - Making 140 characters work better for your business
Line Breaks – Make your one hundred and forty characters really stand out for brand messaging, by inserting line breaks when and where needed within the Tweet.
Enhanced Ads for Twitter – This provides better targeting options for self-service advertising on their platform. Target followers of other, specified accounts (maybe similar interests to your products/services, so you’re capturing the right audience):
Advanced interface – For those sophisticated advertisers, upgrade to use this version of the Interface to leverage more features/campaign controls and detailed insightful reporting.