may 2013 Newsletter

Writing Effective Web Content

Writing Effective Web Content

In the age of the social web, effective web content is the key to reaching and growing your audience. As much as there is an art to writing effective content, there's also a science to targeting the right customers with the right content.

Before you even begin to create your content, it is important to know precisely who you are trying to reach, what they want, and what kinds of content will be most effective in reaching them.

This White Paper will discuss:

  • The various tools for accessing what your audience needs
  • Strategies for developing credibility with your audience
  • Tips for writing web content that your audience will be able to find, read and absorb

Request Whitepaper >

 

Articles

The Website Redesign Conundrum
- Andrew Wetzler, President

There's a time with any website when it is appropriate to contemplate whether it makes more sense to continue to invest in it or rebuild it. It's similar to a dilemma people face with their vehicles except that instead of "throwing good money after bad"...

Social Media, Mobile & Summer:  A Local Business' Paradise
- Danielle Leitch, Executive Vice President

So, you may be wondering what the connection is between Summer, iPhones and Facebook. It's the bridge to success for many local businesses that depend on foot traffic and customers who make last-minute ("in-the-area") decisions for purchases, services or meals.

Increasing PPC Conversions with Landing Pages
- Fiorella Alvarado, Manager of Client Strategy

Looking for a lift in your conversion rates? If you are confident that your Paid Placement account is well structured and that you have tested the most relevant page on the site as the destination, its time to consider dedicated Landing Pages.

Ask the Expert
- Kristin Davis, Content Strategist

Q. How do I know which keywords to target for SEO/onsite optimization?

Complimentary Google Analytics Account Review 

Is your Google Analytics account set-up accurately?

Let MoreVisibility take a look!

Your review will include: 

  • Goals, Filters and Funnels
  • JavaScript Placement
  • Tracking Codes
  • Custom Variables and more

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NeoStrata

MoreVisibility Featured in Google Case Study

Guided by MoreVisibility, NeoStrata uses a custom mix of Google marketing solutions to grow consideration and drive onlinesales.

Read the Case Study > 

 

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