There's a time with any website when it is appropriate to contemplate whether it makes more sense to continue to invest in it or rebuild it. It's similar to a dilemma people face with their vehicles except that instead of "throwing good money after bad"...
So, you may be wondering what the connection is between Summer, iPhones and Facebook. It's the bridge to success for many local businesses that depend on foot traffic and customers who make last-minute ("in-the-area") decisions for purchases, services or meals.
Looking for a lift in your conversion rates? If you are confident that your Paid Placement account is well structured and that you have tested the most relevant page on the site as the destination, its time to consider dedicated Landing Pages.
Ask the Expert
- Kristin Davis, Content Strategist
Q. How do I know which keywords to target for SEO/onsite optimization?