It's important to be constantly experimenting with new channels and tactics to cultivate fresh business opportunities. Whether it's the ads that will begin appearing on Instagram or covering new ground within the Google Display Network, there are always emerging opportunities to test.
A few weeks ago, Instagram (owned by Facebook) shared its plans to launch sponsored content on the platform as a way for advertisers to introduce pictures and video clips into users' streams, for those who don't currently follow them. It is expected that account holders within the United States will start to see these advertisements by early November from a hand-selected group of companies.
Interactive advertising is a great fit for marketers with commitment phobia. Most channels provide you with the flexibility to test continuously and pause efforts that are not meeting your success metric. However, could any of the efforts you paused not have been given a fair assessment?