October 2013 NEWSLETTER

October Newsletter

7 Ways To Maximize Paid Search Advertising Performance 

  • Organizing the Campaigns
  • Choosing the Best Keywords
  • Using Display in Campaigne Efforts
  • Remarketing The Brand Is Crucial
  • Utilizing Ad Extension

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Articles

When A Marketing Channel Performs Well, Go Full Tilt While You Can, Then Nurture Those Leads
- Andrew Wetzler, President

It's important to be constantly experimenting with new channels and tactics to cultivate fresh business opportunities. Whether it's the ads that will begin appearing on Instagram or covering new ground within the Google Display Network, there are always emerging opportunities to test.

Instagram Ads: Sponsored Images and Video
- Danielle Leitch, Executive Vice President

A few weeks ago, Instagram (owned by Facebook) shared its plans to launch sponsored content on the platform as a way for advertisers to introduce pictures and video clips into users' streams, for those who don't currently follow them. It is expected that account holders within the United States will start to see these advertisements by early November from a hand-selected group of companies.

Your SEM Success Metric: One Size Does Not Fit All
- Fiorella Alvarado, Manager of Client Strategy

Interactive advertising is a great fit for marketers with commitment phobia. Most channels provide you with the flexibility to test continuously and pause efforts that are not meeting your success metric. However, could any of the efforts you paused not have been given a fair assessment?

SOCIAL MEDIA STRATEGY

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Client Spotlight

Already a well-established brand, this national Insurance Provider needed to find a way to unify, target and strengthen their digital footprint while gaining further insights into their customer base.

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