I had the opportunity to present a Digital Marketing Refresher: The Latest Tactics & Strategies to Promote a Business Online last week at Franklin College and the Taylor Institute in Lugano, Switzerland. I shared with the audience my perspective on what's new marketing-wise and how companies are leveraging the web to boost their businesses.
- Alix Aranza, Marketing Manager
Remember those days when cell phones and tablets were not part of our daily life? For many of us today smart phones, tablets and in general mobile devices are essential on a day to day if not hour by hour basis.
Ask the Expert
- Max Braglia, Team Lead, Interactive Advertising
Q: While we see traditional keyword search as one of the most cost effective ways to generate leads online, we're reluctant to try display advertising. From what I've heard, display advertising could be a very effective way to achieve brand exposure, but not really efficient for lead generation or for any efforts where ROI is key. What's your take on this?