January 2014  NEWSLETTER

Blog Strategy Create a Blog That Drives Content

Blog Strategy: Creating a Blog that Drives Traffic and Inspires Customer Loyalty

  • Determining you blog's audience and purpose
  • Organizing your blog for SEO and usability
  • Creating a blog content calendar
  • Optimizing your blog for users the search engines
  • Increasing reader engagement

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Articles

Commit to Improving Your Google Analytics Data
- Andrew Wetzler, President

I remember when I was a kid spending time at my cousin’s typesetting business in Baltimore. It was the largest such operation in the area and his clients included many of the finest companies.

A New Year, a New Look
- Danielle Leitch, Executive Vice President

The start of the year is a perfect time to take inventory of your digital marketing efforts and website. With so many campaign initiatives and site modifications happening in the course of a twelve month period, it’s important to step back and review results, as well as effectiveness.

Remarketing: Stay Top of Mind While Increasing Sales
- Kayla Kuruc, Team Lead, Client Strategy

The Pareto Principle, or 80/20 rule, teaches us that 80 percent of your business comes from 20 percent of your customers. Yet, many online businesses consume themselves with garnering additional sales via new website visitors, while frequently forgetting to nurture those who have already visited.

Ask The Expert
- Matt Crowley, Manager of Search Engine Optimization

Q: "What’s the difference between site speed and page load time? How do these things affect SEO and organic rankings?"

DMA Logo

DMA sought to optimize its approach to Paid Search by using transaction data to better-inform marketing decisions.

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Google Analytics WebinarTop 5 Most Asked Questions By Google Analytics Beginners

As a Google Analytics Certified Partner, Morevisibility has helped hundreds of companies use Google Analytics more effectively.

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