I remember when I was a kid spending time at my cousin’s typesetting business in Baltimore. It was the largest such operation in the area and his clients included many of the finest companies.
The start of the year is a perfect time to take inventory of your digital marketing efforts and website. With so many campaign initiatives and site modifications happening in the course of a twelve month period, it’s important to step back and review results, as well as effectiveness.
The Pareto Principle, or 80/20 rule, teaches us that 80 percent of your business comes from 20 percent of your customers. Yet, many online businesses consume themselves with garnering additional sales via new website visitors, while frequently forgetting to nurture those who have already visited.
Ask The Expert
- Matt Crowley, Manager of Search Engine Optimization
Q: "What’s the difference between site speed and page load time? How do these things affect SEO and organic rankings?"