You have probably started receiving notifications from your Connections who are posting things. They are a part of a new, long-form publishing platform that LinkedIn is rolling out (and is not yet available to everyone).
The digital landscape is multi-channel, multi-device, and ever-evolving. Taking inventory of your Marketing Department and internal resources is essential to understanding what tasks your team can master on their own, and where supplementing with a contractor or an agency is valuable.
Brands with ecommerce websites rely heavily on product pages to convert their website visitors into paying customers. To maximize your product pages, present users with the information they need, organized in a way that compels them to take action.
Ask the Expert
- Michael J. Bergbauer, Web Content Editor
Q: "What exactly are the marketing benefits of running my own sweepstakes or contest online?"