I remember one of our premises for starting MoreVisibility in 1999 was that Search seemed like the next iteration of Direct Marketing and was so much more intuitive than anything that had come before it.
That’s right, you read the headline correctly. The concept of Search Engine Marketing (SEM) is limiting. It implies “keyword search”, which is an important element not to be overlooked in a Digital Marketing strategy, but one that must be complemented by many others.
A well thought-out content strategy has become a vital piece for a business’s online digital marketing efforts to be both efficient and successful. However, an often overlooked portion to this content strategy is the use of multimedia.
Ask the Expert
- Max Braglia, Manager of Interactive Advertising
Q: "Can you share some tips to help advertisers create effective AdWords for video campaigns?"