We spend a considerable amount of time helping clients understand and implement the newest ways to drive visitors to their websites, social media channels, etc. We focus on website user experience to ensure that once visitors reach a website, an impressive percentage actually take the desired action step (convert).
The importance of content production for online marketing is higher than ever. As the digital landscape continues to evolve, we continue to see the importance Search Engines (particularly Google) have placed on different types of content. Several years back, our agency consistently touted to advertisers the importance of optimized web copy for their sites.
Whether you are running a B2B or B2C business, your website conversion rate is vital. In order to boost the conversion rate for your website, there are three questions to consider to help you understand how your site currently performs and what steps you can take to improve it.
Ask the Expert
- Michael Bergbauer, Web Content Editor
Q: "Our company has limited copywriting resources. For the best SEO results, if I can only work on content a few hours per month, what's the best use of my time onsite and offsite?"