March 2014 Newsletter

Google Analytics

Understand What Visitors to Your Site
Really Want!

Download the webinar to learn about:

  • How to enable Site Search
  • Site Search Reports
  • Overview
  • Usage
  • Search Terms
  • Pages

Request Webinar >

 

Articles

Be Sure Your Low Tech Sales Efforts Don’t Derail Your High Tech Marketing
- Andrew Wetzler, President

We spend a considerable amount of time helping clients understand and implement the newest ways to drive visitors to their websites, social media channels, etc. We focus on website user experience to ensure that once visitors reach a website, an impressive percentage actually take the desired action step (convert).

Content: The Good, The Bad & The Boring
- Danielle Leitch, Executive Vice President

The importance of content production for online marketing is higher than ever. As the digital landscape continues to evolve, we continue to see the importance Search Engines (particularly Google) have placed on different types of content. Several years back, our agency consistently touted to advertisers the importance of optimized web copy for their sites.

Mastering Your Conversion Rate: 3 Tips to Increase Conversions
- Tony Fazzini, Client Strategist

Whether you are running a B2B or B2C business, your website conversion rate is vital. In order to boost the conversion rate for your website, there are three questions to consider to help you understand how your site currently performs and what steps you can take to improve it.

Ask the Expert
- Michael Bergbauer, Web Content Editor

Q: "Our company has limited copywriting resources. For the best SEO results, if I can only work on content a few hours per month, what's the best use of my time onsite and offsite?"

Florida Vacation Homes Logo

18% Increase in SEM Driven Reservations

  • 18% uplift in reservations
  • 28% decrease (improvement) in bounce rate
  • 27% increase in average visit duration

Read Case Study >

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