Mobile friendly websites are increasingly needed as mobile visits grow. Know your mobile viewership percentage and optimize user experience.
Since this is the theme for most consumer marketing this week and the next few to follow, I thought it appropriate to spin it to those who are trying to win the digital advertising fight.
By now, most contemporary marketers have accepted the fact that “Content Marketing” is a necessary component of the overall marketing mix. However, many are struggling to come to terms with how to define and execute it.
Ask the Expert
- Jaclyn Robledo, Campaign Manager
Q: We’re modifying our lead source attribution because currently, the 1st interaction will take the credit for a conversion but our marketing team disagrees. Leads tend to come in as referrals, but what about all of those interactions in between? Who gets the credit: the first or last interaction?