Ask the Expert

4/21/2015

- Theo Bennet, Director of Analytics & Data Solutions

Q: If you’re redesigning or launching a website, should you retain your tracking through your current analytics account or web property, or should you open a new account?

In this video, Theo Bennett discusses the benefits of retaining your analytics tracking during a site redesign or new website launch, including

  1. Measuring the impact of changes
  2. Seeing historical data
  3. Discovering additional opportunities
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