Best of the Blogs
- Danielle Leitch, Executive Vice President
As a leader in search, digital marketing and web design for over 15 years (yes, the Internet actually did exist back then!), MoreVisibility is an authoritative source for marketers. We pride ourselves on education and equipping marketers with the tools and knowledge they need to help their brands succeed online.
Our skilled team of experts, representing all areas of our agency, frequently produce content to feature on our Digital Marketing Blogs. Some of this information is timely, like impending algorithm updates or recent AdWords changes. Other topics are prompted by client inquiries or tools or practices our team has employed. If you aren't a subscriber, I strongly recommend you follow along with us to keep up to date on important trends and topics in our industry.
The following are some of the highlights from recent MoreVisibility posts, representing each of our four blogs:
Search Engine Optimization
Search Engine Optimization can seem daunting, especially for those who are new to the practice. But, you don’t have to be an SEO expert in order to optimize your website. You just need the right tools to help you. In this blog post, we discuss some of the tools our team of SEO experts use to make optimization recommendations. It serves as a great start for any marketer who is interested in learning how to improve their website’s SEO.
Search Engine Marketing
Local search advertising is one of the best ways for brick-and-mortar businesses to increase awareness of their storefront – and it’s the most under-utilized. When employed correctly, local search advertising can yield huge results. In this post, we detail the “best practices” for using local search advertising, including timing, messaging, usability, and targeting.
User-generated content is like the Holy Grail for any brand that is actively building an online community. Loosely defined, user-generated content is any material used by a brand on its website or social media platforms that is produced by users of that brand. That means that your users are so invested in your brand that they are generating the best marketing collateral that money can’t buy – word of mouth. But, it also means that you relinquish control of your brand messaging. While user-generated content can be an excellent way to promote a campaign, in this post we talk about the several factors you need to consider before taking the plunge into those often murky waters.
Google has finally solved a problem that many marketers who use Google Analytics have faced. We’ve all been there before – you thought that you saved your settings in Google Analytics, but the next time you logged in, you realize that they have “magically” disappeared. To fix this issue, Google recently introduced the Google Analytics “Trash Can” feature, which allows users to clear away unwanted data without deleting it forever. In this post, we show you how to use this new tool.